Find a Contagious Idea in 6 Steps to Stand Out as a Go-To Leader

Earn trust, build authority, and go viral with this simple process

Robin Konie
5 min readJun 17, 2021
Photo by Mika Baumeister on Unsplash

Smartphones, zippers, sliced bread — our world is full of things that began as a blip of inspiration and grew into something we can’t live without.

Ideas matter.

They are the defining characteristic of human life. Our imaginations have created magical worlds, mind-blowing technology, and strategic systems that bring out the best in humanity.

But let’s be honest. Sometimes, it can be overwhelming for anyone looking to contribute to the world in a meaningful way. I mean, how do you compete with the likes of Bill Gates, Maya Angelou, or Martin Luther King Jr?

We all know not all ideas are equal.

As our world becomes increasingly noisy and crowded, it can feel impossible to find an idea that’s worth sharing. Entrepreneurs, activists, CEOs, educators, researchers — anyone passionate about their work knows how hard it is to stand out. Generic messages won’t cut it. So if you want to make an impact, you need a contagious idea.

Big thinkers like Brené Brown and Simon Sinek gave talks that launched their careers and changed the culture. But you don’t have to speak at TED to have an…