Find a Contagious Idea in 6 Steps to Stand Out as a Go-To Leader

Earn trust, build authority, and go viral with this simple process

Robin Konie


Photo by Mika Baumeister on Unsplash

Smartphones, zippers, sliced bread — our world is full of things that began as a blip of inspiration and grew into something we can’t live without.

Ideas matter.

They are the defining characteristic of human life. Our imaginations have created magical worlds, mind-blowing technology, and strategic systems that bring out the best in humanity.

But let’s be honest. Sometimes, it can be overwhelming for anyone looking to contribute to the world in a meaningful way. I mean, how do you compete with the likes of Bill Gates, Maya Angelou, or Martin Luther King Jr?

We all know not all ideas are equal.

As our world becomes increasingly noisy and crowded, it can feel impossible to find an idea that’s worth sharing. Entrepreneurs, activists, CEOs, educators, researchers — anyone passionate about their work knows how hard it is to stand out. Generic messages won’t cut it. So if you want to make an impact, you need a contagious idea.

Big thinkers like Brené Brown and Simon Sinek gave talks that launched their careers and changed the culture. But you don’t have to speak at TED to have an idea worth spreading. Knowing how to find and craft a shareable message is the fastest way to go from a virtual nobody into a go-to expert.

As a public speaking coach, TEDx speaker, copywriter, and marketer — I have seen what it takes to take good ideas and turn them into viral messages.

Below is my process for finding, refining, and sharing a contagious idea.

It’s not very complicated, but each step requires reflection and time, so don’t rush them. I promise the investment will be worth it as you mine the ideas you already have to find the rare gems hiding inside.

Step 1: Get aligned

Nothing is worse than attaching yourself to a message you don’t believe. A viral idea that’s not aligned with your genuine self comes across a clickbait and spammy.



Robin Konie

Author & Freelance Editor. Making stuff up for forty years.